TV, TikTok, and the Truth About Creative

So when he tells you something about marketing and creative… you listen.

One of his best tests? Running his Fox News TV commercial on TikTok.

“I've gotten into fights over this, especially with our TikTok team,” he admits. The TikTok agency said there's no way this product is going to work on TikTok. Different audience.”

It crushed.

"They came back a few days later and said, AJ, you were right. The TV commercial is crushing it on TikTok."

What happened?

Good creative happened.

AJ’s take: "Just because a 65-year-old is buying it on TV doesn’t mean a 25-year-old won’t buy it on TikTok.”

We talk a lot about segmentation and optimization. But sometimes, marketers needlessly blow through their budget and even destroy a good thing when iterating. They assume different age groups require new messaging . Or that creative can’t cross channels.

That’s not always true.

Reality? The fundamentals still win:

That spot worked on TikTok because it followed those principles. It also worked because AJ moves fast. He tested it and doubled down when the data backed it up.

Great products and strong creative are more universal than marketers think. Don’t overthink the platform or overcomplicate your strategy.

"People still want the same stuff. It's just a new generation of people that want it,” AJ explains.

Moral of the story: Trust AJ. Or test first; debate later.

Schedule a demo today and learn how Buyist helps brands A/B test cross-channel creative for 10–20% conversion rates.

The Need for Speed: 

DTC Growth Tips from DTC Legend, AJ Khubani

In an industry where complexity is growing and attention spans are shrinking, speed is your edge. Just ask AJ Khubani, the infomercial pioneer turned modern DTC heavyweight who's launched 350+ products and generated $100 million - just in the last five years. Here's how he does it - and what you can steal from his playbook.

In the fast-moving world of direct-to-consumer (DTC), speed isn’t just an advantage – it's the cheat code.

Just ask AJ Khubani, the DTC king behind 40 years of "As Seen on TV” household products like PedEgg, Perfect Bacon Bowl, and Star Shower, just to name a few.

With output this high, AJ doesn’t have time to overthink. He needs to move fast and test often. Because if it doesn’t convert this week, it’s dead next week.

So, he switched to Buyist in 2019. The result? 350+ products launches, $100 million in sales, and 1.5 million customers.

"We get a Buyist site up and running hours before a campaign starts," he told us. "And we usually know within a week if it’s working."

Speed like that isn’t about shortcuts. It’s about building a system where testing is frictionless, launches are rapid, and pivots happen in days - not quarters.

Here’s what that looks like:

In AJ’s words: “We test more than anyone in the industry.” That testing discipline only works when the tools keep up.
With Buyist, it does. That’s why his average conversion rate across high-performing brands is over 10% - compared to Shopify’s 1-2%.

Trust us, AJ keeps testing us, too.

“We've tested over and over and over again ... And we always come back and say ‘Buyist beat Shopify.”

If you’re still stuck waiting for dev tickets to clear or duct-taping together countless plugins, you’re not just wasting time, you’re losing sales.

Schedule a 15-minute demo today to see what Buyist can do for your brand.